Love Notes...from me to you.
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Do you have a prepared elevator speech, pitch or introduction about your business? You know, just in case you only have a minute or so to get the attention of your perfect client.
How many times have you been in line at the grocery store, or waiting to get your hair blown dry in the salon, or just grabbing that double scoop of ice cream at the local Baskin-Robbins only to have yet another possible prospect slip through your hands because you weren’t ready?
Not that you did not have an elevator speech prepared. What I am saying…is that your elevator speech was too long…50 seconds too long to be exact.
And, while you were reciting your prepared speech to the person on line in front of you, you were cut off by the cashier returning their change. If you snooze you lose!
Look, there are plenty of perfect clients out there for you. And, they aren’t necessarily gathered in one place.
They have lives…just like you do. They shop for groceries, they pick up their kids from school, they get their cars washed, they go to barber shops, they mingle at bar-restaurants, they go to concerts and sports events, and they exercise…just to name a few.
And chances are, your perfect client is somewhere in the mix at the places you go.
But, you haven’t grabbed their attention. So, what makes you so different from other businesses in your industry?
And, just like you, I have no doubt that they can do the job.
But, why should people stop and pause during their busy day and listen to what you have to say?
I will tell you why. You are going to flip the script on your industry.
Right here and right now.
I developed a 10 second business pitch after a particular experience I had while waiting on line in a coffee shop. I was chatting with someone while we were waiting for our orders to be prepared. We started talking about the scarcity of jobs, and she mentioned that she started a business, but didn’t know how to get the word out.
Perfect opening for a marketer right?!!
That’s what I thought until I realized that 20 seconds into telling her what I do (my elevator speech), I was interrupted by a staff member of the coffee shop asking her what type of milk she wanted in her coffee.
I didn’t think it was a big issue, but after the interruption, she immediately changed the subject. My thoughts were:
Here’s the thing…
It doesn’t matter. Whatever the reason I blew it big time.
So, I thought…I really need to be quick and on point with my business introduction.
People will make small talk and be polite to kill time. It’s really about them and their needs. With that said, you should master being considerate of another persons time when presenting your business…even if they do ask, “So…what do you do?”
During the life of your business you will have many brief openings in small conversations with people. And, during these brief encounters you must make sure that you shine.
Look, you don’t have the time to tell your entire story to people who are busy. You have to get the attention you need fast. You want your perfect client to pause, take some extra moments to find out more about you and exchange contact information.
Explode with brilliance and turn the small talk into a very interesting conversation about what you can do for others in 10 seconds or less.
The Elevator Speech on the Go is my game changer. It’s a quick 10 second or less attention grabber. I take what I do and flip the means to get the same outcome.
Here is my game changer:
I teach entrepreneurs to throw away their business cards and stop going to networking events to get more clients.
What?!! Throw away business cards? Don’t go to networking events? Is that an attention grabber or what?
Now here is what I really mean…
I show entrepreneurs to develop and customize their own networking events by hanging out more and doing what they love. In turn, they gain confidence, squash self-sabotaging issues and attract the clients they need for a thriving business.
See, even the second one is short, but still too long and not enough spark.
Here are a few more examples…
I teach women how to move less and eat more to lose weight and become leaner.
What it really means…
I customize fitness routines and help to change eating habits for women according to their lifestyle so they can keep doing the things that they love to do. After working with me they enjoy being physically active and they don’t give up so easily.
I show diabetics how to eat more sweets.
What it really means…
I develop easy 5 ingredient recipes of delectable desserts with no sugar and show diabetics how to eat more of the foods they love without sacrificing their taste buds.
Social Media Expert
I show entrepreneurs and business owners with digital brands how to stop selling online.
What it really means…
I teach entrepreneurs and business owners how to have conversations with their audience and give more in order to sell more. Their followers get to know more about their brand and later become loyal customers.
So, the next time you are in a coffee shop waiting for your order, or sitting patiently for the PTA meeting to start, waiting in line at a bank to pull out your millions, or your elevator ride is only to the next floor…whip out the big guns!
In my Networking Challenge and Training, I supply you with 4 types of elevator speeches so you can be prepared on any given day.
Click this link to learn more. It’s FREE!
Oh and please don’t forget to share with This Tweet.
Take some time to play around with the concept some. Then post it in the comment section below and let’s see what game changer you can come up with.