Love Notes...from me to you.

Comments are turned off.  I am more interested in giving the love on this website.  But, I do like receiving.  So, if you feel the dire need to show some love, please send an email. I love those!

How to Fine-Tune Your Target Audience and Supercharge your Business

It’s all over the internet!  Find your target audience and people will start knocking down your door to work with you. And, that is exactly what you did.  You followed the gurus, the experts and the strategies that they laid out step-by-step.

But, no one has taken the time to even crack the door open and peep inside to see your great offers.

Tiffaney Graham Bio Image

Six months and running you are ready to give up.

Look…don’t give up yet.  So, you don’t know how to close a sale yet.  But, how would you feel if someone chose to ignore your problems?  Honestly, that is exactly what you would do to your perfect client if you stopped doing what you love to do.

If you want to attract more clients and supercharge your business, you have to do target audience research.

Myth Buster: Just because you have a target audience, does not mean everyone in your target needs your product. TWEET IT!

Let me show you how I helped a protege of mine, Tiffaney Graham, to fine-tune her audience while she builds her brand with a dating service business.

First, be clear on exactly what type of business you want.  Without clarity these steps will be difficult to implement.

 

Develop a Target Audience Profile

 

Tiffaney’s first Target Audience Profile + problem + solution.

Who: Single women between the ages of 25 and 35.

What: Tiffaney wants to help single women in her community ease the pain of the dating scene and find their soul mate.

Where: Outdoors, such as horseback riding, touch football, golf (whether permitting) or indoor sports events such as Andretti, bowling, pool.

When: Various places using Meetup.com as her platform

Why: Tiffaney felt there were many single women in her hometown, including her friends, that were having difficulty finding someone they can build a relationship with.

How: Create group sports-related events (that attract single men + entice the single women) that will be fun, relaxed and entertaining without being boring, stuffy and intimidating.

 

Pretty simple right?  Not quite finished.  Not all singles need her help.

Now the research:  How can Tiffaney find her perfect client, help them with their issues and become their forever problem solver?

 

Ask questions and give surveys to get inside your target audiences head.

 

Tiffaney will have to complete a Perfect Client Profile to Supercharge her business.

This is her second Target Audience Profile + problem + solution.

Who: Single women between the ages of 25 and 35 who need support, tips and tools and simple dating strategies.

What: Tiffaney wants to get inside the head of the single women in her community to see what is holding them back from dating and finding their soul mate.

Where: Various places using Meetup.com as her platform to announce specialized workshops for single women only.

When: 3 times a month before each Main Event

Why: Tiffaney has to find out the frustrations and hot buttons of the single women who want to date and develop relationships.

How: Develop several workshops before the actual events to coach the women to be at their most brilliance before the main event. During the workshops she will give surveys and answer a boat load of questions. Once she identifies the struggles of her target she can now figure out exactly who she wants to help, what their needs are and then, create the perfect environment to make her offers.

 

When Tiffaney is complete with her Target Audience Profiles she may find that her clients have the following issues.

“I am not good enough.”

“I can’t find any men.”

“I need to lose weight first.”

“If only I were taller…”

“I don’t have time to date.”

“I don’t need a man.”

“I am a single parent.”

Knowing her target’s problems, Tiffaney can identify the problem she chooses to address, develop a unique solution to complete the Perfect Client Profile and increase her bottom line quickly.

More about Tiffaney:

[box type=”bio”] Tiffaney M. Graham is a graduate of Spelman College. She began her career at SunTrust Robinson Humphrey, the Corporate and Investment Banking Arm of SunTrust Bank. In her initial role, she served as an analyst in the Healthcare Finance Group. In this role, she supported a team of portfolio managers and investment bankers focused on hospitals and bio-pharmaceutical companies. During her time in the group, she underwrote several deals that resulted in ~ $10MM in new business revenue. After a couple of years, Tiffaney took on another role in the Financial Services & Technology Group where she managed a portfolio of over 400 community banks, headquartered in the mid-Atlantic, midwest and southeast USA. In November 2012, Tiffaney left the bank to start her own business, Mega Woman, LLC. In her company, Tiffaney’s primary focus is developing the online marketing needs of small businesses and teaching individuals how to market online. As well as, a dating events business where she connects women and men in fun, new ways to encourage people to get out of their comfort zones. Tiffaney is passionate about educating women and teen girls. She is on a mission to build more financially savvy, well-versed women.[/box]

You can find Tiffaney’s Workshops in the Atlanta Area.

Warmly,

Let me know what you feel your current target audience is?  Can you think of one workshop that you can do to attract that target? Please share your comments below.

 

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. This means that you may share the work only with credit to Denise Marie Filmore or Denise Marie Marketing and under the same Creative Commons License.

14 Responses to How to Fine-Tune Your Target Audience and Supercharge your Business

  1. Congratulations Tiffaney…keep up the good work!
     
    Denise, I still need to fine-tune my target audience, but here is my starter list…
     
    Who:  Male small business owners with little to no bookkeeping/accounting experience
    What:  Provide bookkeeping services to these small business owners to assist them in their decision making process to determine what works and what doesn’t work, in turn, helping them grow their businesses.
    Why:  I feel like by relieving them of this task, I am freeing the business owner to concentrate their true strengths on what they do best.
     
    Though I am not ready to do any workshops, I think a workshop for non-accountants would attract my target audience.  I have made note of a similar workshop in my area that I plan to attend to get ideas, see what types of questions are being asked, and maybe some networking.
     
    Thank you much!
    Mia
     
     

    • That is great Mia! You are on the right track. Just keep researching and asking questions. Find out what is missing and fill the gap.

    • Thanks Kimberly! You know how much I believe in target research and Meetup.com is a great place to start.

  2. Love this, Denise!

    Just when I thought I had my target audience figured out, I switched my mind. I’m always back and forth!

    But, you’ve really given me something to think about: a mini-event before the big event! I’ve done quite a few surveys to get an idea of the frustrations and problems, but I still need to narrow it down. You’ve given me an idea about a webinar I can hold for that exact purpose!

    • Your are welcome Jenny. If you market to everybody, you market to no one. Thanks for the feedback!

Leave a reply