Love Notes...from me to you.
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When you give a freebie as an opt-in exchange for your audiences information for list building, the freebie has to solve various needs. Why? Because within your audience you have 4 types of followers waiting to be served. Your freebie should be targeted for all 4 types.
And, when you target the 4 types of audiences, you will receive 4 types of reactions.
Audiences that sign up for your FREEBIE:
Your perfect clients are those who are ready to buy. They pretty much made up their mind when they popped up on your website. Perfect clients just want to get to know you a little bit before committing. And that ‘one way’ is getting your freebie.
Once they get to know you, it doesn’t take long before they are hitting the buy now button. They continue to hang around because they absolutely love you…and they are waiting for the next pre-launch deal. They are loyal and will follow you until the end of time. The consistent freebies and discounts are how you thank them for staying around.
FREEBIE: It doesn’t take much for your perfect clients to sign on the dotted line when you reach their pain point. But you better make sure that your products are the best in the industry. You mess up here…and you will have one angry perfect client. Refunds from a perfect client are not cool. Don’t get sloppy!!
Your not-so-perfect clients aren’t quite ready for the sale. They aren’t quite sure why they signed up in the first place. They want to figure you out. They want to get what you do. You caught their interest.
See, they have some issues going on that need to be taken care of right away before the purchase. Issues that you can provide the solution to and move them into the direction of having their problems solved completely. What you have to figure out is what can you do for your not-so-perfect client RIGHT NOW.
What are their immediate needs? What is holding them back from the purchase?
When you figure this out, that is when you create the freebie to fill that immediate need. The amount of freebies and how it is delivered depends upon you, the type of business you run, your business model, and the paid products and services you provide.
Once they get enough freebies to solve their immediate need, they can move on to purchasing your paid product.
FREEBIE: This freebie has to be powerful enough to fill this audiences need to get them to convert to a buyer. Stop their whining and wishing on the spot. The first freebie you dish out should be your absolute best work. Previews of your products work good for this skeptical audience as long as it solves their immediate problem.
These people just like coming along for the ride. Tag-a-longs like to be with the IN Crowd. They like mingling, having conversations, being involved in other peoples stuff. They don’t need you or your products, but they like what you have to say. They help to keep your followers engaged. Think of them as the promoters and the commentators of your blog and social media platforms. They laugh when you laugh, they cry when you cry, and they get mad when you do.
FREEBIE: Keep them happy by asking their opinion on the freebies they receive. Think of them as the ambassadors for your brand. Make sure you keep pumping out good stuff so they always have good things to say.
Now, runaways are people who can figure things out for themselves. They take the freebie and free information and run. They have the getaway car waiting in the cut. They don’t need the kitchen sink…just some gaps of information to plug up what they already know. You provide the “aha moments” in their life and/or their business. All they need is your blog, a few freebies and they are good. These people are probably researching a particular subject or their competition [you].
They only need you for a little while. They slip in and slip out quietly. Runaways don’t have time to mingle with your followers, they won’t comment on your blog, they won’t follow you on the social media platforms. They are not loyal, so you can expect them to unsubscribe soon.
FREEBIE: This freebie should be designed to keep the runaway from running away. Always keep this type wondering about what is coming next. Don’t become complacent. Make sure your newest competition continues to eat your dust.
Knowing your 4 audiences will help you design the right freebie to keep each one around for the long haul.
Wanna make money while you build your list? Then, what are you waiting for sweet cakes?
Enroll in The Money Lab and learn how the Law of Supply and Demand applies to YOU!! Click here to learn more.
Do you have a cool opt-in freebie? Tell us about it in the comment section below. Post the link if you will.
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. This means that you may share the work only with credit to Denise Marie Filmore or Denise Marie Marketing and under the same Creative Commons License.