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What is Your Freebie Worth to Your Target Audience?

Pelican Tribe

If your freebie offer is not converting your website visitors…then change it.

Some of you may think that your audience or your website may be the reason no one is signing up to your freebie offer. When in fact, you never took the time to see if your freebie is what your target audience want.  In other words…is it worth it to them? Is it worth their time and information.

It takes trial and error to find something that works. Don’t wait around and ponder on why no one is signing up. Search your email inbox and find your favorite FREEBIE and ask yourself…why did you sign up!! Then take ‘that thing‘ that inspired you to sign up and apply it to your freebie.

take a look at your offer.

See, your freebie is not really free,  Free is when you get something for nothing.  Your audience is exchanging their name and  email address to get your FREE offer. And, that is called an investment.

Therefore, it is your job to decide…not what you or your product is worth, but…what is your audience’s valuable time and private information worth to you.


Denise Marie

What type of freebies or goodies do you offer?  Let us know in the comment section below.

37 Responses to What is Your Freebie Worth to Your Target Audience?

  1. Thank you, Denise! I invested in Aweber in January, and I’ve been contemplating cancelling it because I just can’t think of a good freebie. I was going to do a simple newsletter, but that really didn’t take off. I’m going to take your advice and look at other sites’ freebies and pick out my favorites. Then hopefully I can apply those ideas to my own site. Thanks for the article!!

  2. The timing of this is perfect because I am focusing on creating an opt in and freebie right now. Great advice about seeing what inspired me to opt in on others. Thank you!!!

  3. i too am currently working on my opt-in. this is sound advice that i will definitely keep in mind as i fine-tune my offering. thanks, denise!

  4. So interesting! I find I sign up for what looks like a great freebie, but then I don’t stick around because the weekly content is not strong enough to keep me into it. My retention feels really good but I wonder if my freebie could be even better… gonna explore. Thanks!

    • It’s not easy keeping up with the content, Bonnie. I am starting a monthly newsletter instead of weekly so that I can add more substance. Homeschooling and working from home does not allow me to do it all…and I still prefer to do my own newsletters. I like writing directly to my tribe.

      • Herzlichen Glückwunsch, Swen! Freut mich sehr für Dich, dass das tatsächlich geklappt hat. Ich wünsche Dir viel Erfolg, Spaß und gute Kollegen bei Deinem neuen Job und freue mich auch den nächsten gemeinsamen Hostelaufenthalt in Berlin. 🙂

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  5. I have been thinking a lot about this lately because I have an opt-in offer right now but I am thinking it is too vague/general and I need to get more specific for my target audience (which I just had a lightbulb moment with over the weekend). Any thoughts on getting more specific for your market?

    • I always ask my ideal client what she would want from me. Your tribe will always let you know what they want and their expectations. Have a talk with someone who really loves what you do, Heather. They will be more than happy to tell you.

  6. Great post, Denise. In some ways I wish I’d read it a couple of weeks ago. I just bit the bullet and changed my opt-in, from something that was simple to throw together while I was overwhelmed with the new world of online marketing, to a piece that is much more aligned to who I am and the work I do with clients. In fact, it’s like getting a session with me for free. I was very nervous (and put off posting it), but now that it’s out there, I’m excited to see the response.

    In the meantime, this post will be filed in the background for the next time I’m ready to change it up.

    • There is nothing wrong with growing and expanding your material and business Cathy. I try to look over my business every 3 months to see what is working and what isn’t. I remove the stuff that isn’t working and improve on what is.

  7. Denise, thank you! This post has confirmed that I need to consistently review and refresh my opt-in and material. I have been thinking about this daunting task for awhile 🙂

    • You are welcome Dana. I am glad to be of service. You should always review and refresh every 3 months. Sometimes our brands take a little shift without us realizing it. Mostly because our tribe is demanding something different or something more.

  8. I have been flipping around my offers and my free resources to see if somethings are better than other and align with my audience. It seems to be ever evolving but that’s the nature of business. Thanks Denise.

  9. Great points, Denise!

    At the moment, I don’t have any freebies. I have several things in draft and it’s a matter of time.
    I’m creating my first official offering currently.

    I agree, you need to know what your people want and be willing to try things out and adjust.
    From what I hear, it does help to have at least one or two (good) freebies. I’d better get on it. 😉

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