Love Notes...from me to you.
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Maybe your warm market no longer wants to pick up the phone when they see your number show up on their smartphone. Maybe you are trying too hard to sell. Take a time out and relax a moment. Think about what you really want to say to your clients. If someone came up to you with your service or product how would you want to be approached?
We have all heard the saying, “treat others like you would like to be treated.” The same rules apply to your business marketing strategies. Try developing your marketing strategy around those words. No one wants a pushy salesperson that is smothering them with their amazing service or product. Give your prospect some credit. People are intelligent consumers. They KNOW what they WANT and NEED. All you have to do is convince them that YOU have the solution.
Why does YOUR “perfect client,” need your service or product?
What keeps her up at night?
What would she do to get it NOW?
Would she PAY anything to have it?
What is she struggling with day in and day out?
What results will she get?
Why should she buy it from you?
Now if a salesperson came to you with the answers to those questions, wouldn’t you feel compelled to purchase. Get inside your clients head. Find out what makes her tick.
When I practiced as a Certified Holistic Health Coach I wanted to help everyone. I was so excited. And, I wanted to make so much money. I had so many ideas on how to help each person. From weight loss to men’s health and tired moms to special needs children. But, when people asked me what type of coaching did I specialized in, I could barely answer. I was all over the place. They looked at me so confused. I was confused. Needless to say I did not get any clients that way. I had to decide specifically who I wanted to help and why. My “who” were moms with lack of energy. When I narrowed down the “who,” I was able to figure out the “how” and “why.” And, guess what happened? Prospects knew exactly what type of person I coached and I knew exactly how to help them. I was clear and focused.
Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art. — Andy Warhol
Share your perfect client’s HOT Button in the comment section below.
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