Defining the Cause Behind Your Business
As a single mom, autism mom, and homeschool mom, I find myself with quite a few causes under my belt. But, my ultimate goal is to be an inspiration to other autism moms and let them know that their is definitely a light at the end of the tunnel. When my son, now 14, and I embark on our world tour this year, I will write my journey. My cause will be to help women from all walks of life become an entrepreneur and business owner and defy the statistics that 95% of entrepreneurs do not make it to the 100K income bracket. This is my brand…and this is my story.
Write your cause and brand your story
Values – A belief or philosophy that is meaningful to you. It runs deep in your core. Values can guide you into doing something great; propel you to the top of your field.
What do you believe in? What motivates you? Where do you stand in a particular situation? What really bugs you and how do you choose to change it?
Examples: speaking up for animal cruelty and be the voice where there is none; filling the need for more local farmers’ markets and keep the money you spend on produce in your neighborhood; feeding the homeless and creating shelters of hope; finding foster children adoptive parents and weave a bond of love for life.
Being trustworthy, self-reliant, hardworking, punctual, or having a concern for others.
Incorporating your personal beliefs into your business gives it meaning. This is your cause.
Trust in customers, solving problems of society, high standards, easy systems, reliable people, or business ethics.
Combine your personal values and your business values to put a meaning behind your brand.
“If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” ~ Steve Jobs
So, what do you believe in? How does it drive you to do what you do for others?